SellerAmp, BuyBotPro and ProfitGo alternatives: which fits a UK seller

You are probably here for one of two reasons. Either you already pay for SellerAmp, BuyBotPro or ProfitGo and you are wondering whether something else does the job better, or you are about to buy one and you want to see the field first. This is written for both, and it starts with the part vendor comparisons usually skip: what you would actually be giving up.

Everything said below about another company was read on that company's own website on 10 September 2026. Software pricing and features move, so check the live page before you buy anything, and treat any figure in any blog post as something to verify rather than trust. Where we could not confirm a number on their own page on the day, we have left it out rather than repeat what somebody else wrote about them.

The short answer

If the only gap in your sourcing is the decision you make standing in an aisle with a box in your hand, all three of those tools do that job and do it properly. Swapping one for another is largely a matter of taste, and you should pick on the trial rather than on a review.

The real reason to look at an alternative is different. A deal analyser covers one step of retail arbitrage, and you are probably paying for the other steps separately or not doing them at all. retailscout is the alternative for that case: it has a full deal analyser inside it, and it also maps the shops, filters them by chain and format, orders your driving route, and catches retailer price drops on the evenings you cannot get out of the house. One membership, £14.99 a month, 7-day free trial, cancel anytime. If a calculator really is all you want, we say so plainly further down.

What the three of them are, on their own pages today

SellerAmp SAS

SellerAmp is the analyser most UK sellers land on, and it has earned that. Single-product analysis is where it has spent years, and it shows in how mature the settings are.

Its pricing page, read on 10 September 2026, lists three plans: Getting Started at $19.95 a month, Getting Serious at $29.95 a month and Going Pro at $49.95 a month. The same page says every plan starts with a 14-day free trial and can be cancelled at any time, and describes that trial as covering profit, eligibility and sales data. The page opens in US dollars, and switching it to GBP shows Getting Started at £13.95 a month plus VAT and Getting Serious at £21.95 a month plus VAT. The difference between those two matters more than the price: Getting Started analyses up to 1,000 products a month, and unlimited product lookups, subject to a fair use policy, begin at Getting Serious.

BuyBotPro

BuyBotPro describes itself as a fully automated online and retail arbitrage deal analysis tool, and automation is the honest word for the difference between it and the others. It is built to hand you a verdict rather than lay the numbers out and let you argue with them. Plenty of sellers prefer that. Plenty want to see the working.

Its own site on 10 September 2026 showed UK monthly pricing of £24.95 plus VAT for Basic, £34.95 plus VAT for Pro and £99.95 plus VAT for Enterprise, with a 30-day risk-free trial and no contract. Thirty days is a genuinely generous trial, long enough to test a tool across a full month of sourcing rather than a single weekend, and if trial length is what you are optimising for then that is the one to beat. Every subscription also includes BuyBotGo, its phone app, which is the part most people mean when they search for a BuyBotGo alternative. It gets its own section below.

ProfitGo

ProfitGo, from ProfitPath, is the one people tend to find last and then ask the most questions about, so this section is longer than the other two. Its page describes it as a retail and online arbitrage extension for Amazon sellers, and says you scan any Amazon product and instantly see FBA fees, profit margins and ROI with a built-in FBA fee calculator, built for online and retail arbitrage sellers in the UK and EU. It is a Chrome extension with a phone app alongside it.

Two plans are named on that page. ProfitGo Essential is described as 1,000 product lookups and price comparisons per month, with the Chrome extension and phone app included. ProfitGo Expert is described as unlimited product lookups and price comparisons. Both are offered with a 14-day free trial. The pricing on the page is published in euros and we found no pound figure on it at all, so a UK card pays whatever the rate is on the day, and we are not going to convert it for you and call that a price.

The feature it is best known for is the reverse search: checking whether a product is cheaper across, in its own words, 1000 plus EU and UK stores. The page also lists Buy Box data, price and rank trends, price alerts, and an ungating feature it describes as testing whether you can get ungated for a brand or seeing what requirements you would need to meet.

That is a capable tool, and here is the honest version of the comparison: if your business is online arbitrage across European retailer websites, ProfitGo is doing something we are not, and a reverse search over that many continental stores is a real reason to keep paying for it. The question worth asking is whether that is your business, or whether it is the thing you do because the tool you bought was good at it.

What all three have in common, and it is the important bit

On the pages we read on 10 September 2026, not one of the three says anything about mapping physical shops or planning a driving route. That is not a criticism. They are deal analysers, analysing deals is what they set out to do, and they do it. But it does describe the shape of the gap they leave.

Retail arbitrage is a loop, not a single decision, and the loop has more steps than the calculation:

• Working out which chains near you are worth the diesel this weekend, and which branches are the big formats.
• Putting five stops in an order that makes it a morning rather than a whole day.
• Calling the deal in the aisle, on your own costs, in the time it takes to pick the box up.
• Doing something useful on the four evenings a week you cannot drive anywhere.
• Remembering what you bought, what it sold for, and which lines are worth going back for.

A standalone analyser covers step three brilliantly and leaves you to solve the other four with a maps app, a notes app and a spreadsheet that stops being honest around month four. That is the actual choice in front of you, and it is not really a choice between calculators.

If it is BuyBotGo you are replacing

BuyBotGo is not a separate subscription. BuyBotPro's own page, read on 10 September 2026, describes it as free with every subscription, for Android and iPhone: you open it in store, hit the scan button and scan the barcode. The same page lists queued scans for offline analysis and a one-click export to Google Sheets among BuyBotPro's features. So a search for a BuyBotGo alternative is really a question about the in-store half of your sourcing, and whether the app in your pocket on a Saturday is the right one.

That is the half retailscout was built around, so it is worth being precise about how the two line up rather than waving a hand at it.

• Scanning in the aisle. Both do it. retailscout is a web app, so there is no app store download: add it to your phone's home screen, point the camera at a barcode and the product loads. If the barcode is hidden under a reduced-to-clear sticker, snap the front of the pack and the AI scanner reads the product instead.
• Losing signal at the back of the store. BuyBotGo lists queued scans. retailscout's in-store scanner is built the same way round: every scan is saved to a queue on your phone first and looked up second, so a dead spot by the stockroom doors does not stop you scanning, and the queue works through itself when signal comes back.
• A whole shelf at once. Multi-scan mode queues every barcode you scan and lets you triage the winners afterwards, which is how a clearance end actually gets worked: scan everything first, decide second.
• Getting your buys out. BuyBotPro sends deals to Google Sheets. retailscout keeps your buys in the Business Tracker, an end-to-end encrypted buysheet, and you can export it to CSV whenever you want a spreadsheet back.
• At the desk afterwards. BuyBotPro's page describes a desktop Chrome extension. retailscout has one too: it analyses the Amazon listing you are already viewing, reads the product title on other retailer sites, and lets you right-click a price to set it as your buy or sell price.

Where they part company is before you reach the shop. BuyBotGo is useful from the moment you are standing in an aisle, and BuyBotPro's page says nothing about which aisle, in which branch, or in what order you should visit them. That question decides whether the scanning is worth doing at all, and a scanner cannot answer it: a Saturday spent at three convenience branches that carry no general merchandise is an empty trip however good the app in your pocket is.

Two honest reasons to stay on BuyBotPro. If you want a verdict rather than the working, its fully automated analysis and score are the whole point of the product, and we lay the numbers out for you to judge instead. And if you would rather use a dedicated phone app for iPhone and Android than add a web app to your home screen, BuyBotGo is that and we are not.

What you would give up by switching to us

Three things, and we would rather you knew them now than found them on day two of a trial.

• The longest trial - ours is 7 days. BuyBotPro's own site offers 30 days risk-free, and both SellerAmp and ProfitGo state 14. If testing a tool across a full month of sourcing matters to you, that is a fair reason to start somewhere else.
• Depth in one single thing - if your shop list is settled, you drive the same rotation every week and the only open gap is the aisle decision, then the specialist is the simpler purchase and you would be paying us for a route planner you never open.
• Store coverage outside the UK - our mapped stores are UK only, and our fee maths is built for Amazon UK. ProfitGo's continental retailer coverage is real and we do not match it store for store.

What you get instead: the half nobody else is covering

When we mapped the UK sourcing landscape we ended up with 17 UK retailer chains and over 13,000 individual store locations, filterable by chain and by store format, so a superstore that carries general merchandise is not sitting in your results next to a convenience branch that carries none. That is the receipt for this whole post: it is the number that turns a vague idea of a Saturday into a route you can actually drive.

From there the trip is one flow rather than three apps. Add the shops you want, let the route auto-optimise the driving order, and hand the finished route off to Google Maps, Apple Maps or Waze. Each store page carries the finds other members have logged there, with the ASIN and EAN ready to copy, so you walk in knowing what has come off that shelf recently.

Between trips, the price drop feeds catch retailer and brand price drops and put them in front of you, filtered to your own ROI floor. The feeds are refreshed through the day, Brand Radar runs daily sweeps on the brands you watch, and Retailer Radar runs twice a day. Nobody is hand-picking leads for you, and you would not want a list that a thousand other subscribers bought the same morning: the point is that the drops come to you, and you decide which ones clear your numbers.

The analyser, since that is the part you would be replacing

Whichever tool you end up on, it has to answer four questions before you put anything in the trolley. Here is how retailscout's deal analyser answers them, so you can test it against whatever you use now.

• Does it sell? Estimated monthly sales and the sales rank, so you are not buying stock that sits.
• What does it sell for? The Buy Box price now and averaged over 30, 90 and 180 days, because today is a snapshot and snapshots lie on anything seasonal.
• What will Amazon take? The referral fee for that category, and for fulfilment, Amazon's published fulfilment fee for that product wherever there is an active FBA offer to read it from, falling back to a dimensional model where there is not. The two are labelled differently in the breakdown, so you can always see which one you are looking at rather than being handed a single confident number.
• What is my profit and ROI? Worked on your own cost, your prep fee and your VAT position, not on a default someone else chose.

Around that sit the price and sales-rank history charts, a 0 to 100 buy score, the stock sitting on the listing with an estimated sell-through, and a "can I sell this?" check: connect your Amazon selling account and every product you analyse comes back with an answer against your own account, with the approval link there if the answer is approval needed. The connection is read-only and you can disconnect it in Settings.

Worth being straight about that last one: eligibility is not a differentiator here. All three of the tools above list some form of gating or eligibility check on their own pages too. What is worth testing on a trial is where the answer shows up. Ours runs inside the same scan, and there is a pre-trip brand scan that sorts a brand list into sell now, approval needed and restricted before you have driven anywhere, which is a different thing from finding out after the invoice.

What it costs

£14.99 a month, one plan, a 7-day free trial and you can cancel anytime. There are no tiers to work out and no monthly lookup allowance to ration, which matters more than it sounds: rationing lookups is how people talk themselves out of scanning the shelf they were unsure about.

Two of the three publish pound prices, both read on their own pages on 10 September 2026. Switched to GBP, SellerAmp's Getting Started is £13.95 a month plus VAT and analyses up to 1,000 products a month; unlimited lookups start at Getting Serious, £21.95 a month plus VAT. BuyBotPro lists Basic at £24.95 a month plus VAT. ProfitGo publishes in euros, so we are not going to put a converted pound number next to it. Check what your own card is quoted at checkout.

So, plainly: the headline figure on SellerAmp's entry plan is lower than our £14.99. If a capped analyser is all you need, that is a fair reason to pick it, and nobody should pay for a route planner they will not open. The comparison only tips the other way once you count what else the month has to cover.

The consolidation point matters more than any single price anyway. If you buy an analyser, then a leads list because the analyser does not find anything, then something to track it all in, that is three subscriptions and three bills before you have driven to a single shop. Here it is one, and the sourcing half of the job is not a second cost.

How to test any alternative in one evening

This works on us and on everyone above, and it takes about half an hour.

• Run a product you actually rejected last weekend, not a demo product. You already know the right answer.
• Change your prep fee and your VAT setting and watch the ROI move. If it does not move, it is not your ROI.
• Find a product with no active FBA offer and see whether the tool tells you the fulfilment figure is modelled rather than read from a published one. A tool that hides the difference is guessing at you confidently.
• Check a brand you know you are gated on, and see how fast you get the answer.
• Put your phone in flight mode at the back of a shop and scan three things. The scans should wait for signal, not vanish, because the back of a big store is exactly where the clearance cage usually is.
• Then ask the question a calculator cannot answer: where are you going on Saturday, and in what order.

The short version

SellerAmp, BuyBotPro and ProfitGo are standalone deal analysers, and if the aisle decision is your only open gap, one of them is the simpler buy and we will not pretend otherwise. retailscout is the alternative when the gap is bigger than that: the analysis is in it, and so is the half of the job that decides whether you had anything worth analysing in the first place.

retailscout plans profitable sourcing trips and catches retailer price drops between them. £14.99 a month for the lot, 7-day free trial, cancel anytime. You can start a free trial and run a real deal through it before you pay anything.

Weighing SellerAmp specifically? Our full retailscout vs SellerAmp comparison goes feature by feature, including where SellerAmp honestly still leads. For the wider field, including the free Amazon Seller app and which tool fits which job, see our rundown of the best retail arbitrage apps for UK sellers.